At the close of 2022 Ox launched a refreshed brand for the Australasian Society for Infectious Diseases (ASID). Working with the ASID executive, Helen, Alison and Serena we delivered brand strategy, a new identity, website and collateral. As a community we are in debt to this brilliant group of infectious diseases specialists that go about their work with little fanfare. Thanks to the ASID board and executive for the opportunity and my collaborators, Lucy, Sarah, Vigasan and Wilson for their work.