In the recent years, the internet has been flooded with websites claiming to provide high-quality logo designs for free. We believe that although these tools can sometimes be used for inspiration that you can pass onto your logo designer, using solely the tools to brand your company can be a terrible idea.
Read moreChoosing the Perfect Logo Designer in Australia
We’ve already talked about why branding is important for your business and things to consider when choosing a logo so today we’re going to discuss how to go about choosing the best logo designer for your Australian business.
Read moreWhy Should I Hire a Branding Consultant?
Crafting a compelling and effective brand requires a strategic approach and in-depth expertise. This is where a branding consultant can be your guiding light.
Read moreLogo Design 101: The Top 3 Things to Consider When Choosing a Brand Logo
When it comes to choosing the perfect logo for your business, it's important to consider some of the various factors that will not only represent your brand effectively but also resonate with your target audience. We'll explore what we consider the top three things to consider when selecting a brand logo.
Read moreWhy Branding Is Important for Your Business
In this article, we talk about why branding is of extreme importance for a business.
Read moreTime for a brand refresh? Look in the mirror.
Brand Mullet.
In my work, I’m often asked, ‘When should organisations consider working with a brand agency?’
Read moreStanding on the Shoulders of Giants. AI Can of Worms - Part 2
AI and Creativity
I put this question to ChatGPT: So, if the role of a human working with machines is to provide the creative thinking in the first place, what is the value of this?
Read moreAI and Creativity. A Can of Worms - Part 1
AI and Creativity
There’s an increasing commentary on AI and its value to businesses. I think we can agree that AI is ‘out-of-this-world’ impressive in its ability to respond at warp speed. In the next few weeks, I’ll be digging a little bit deeper into AI and its use in the creative sector. First up, I cut to the chase to ask AI Chatbot:
Read moreOx Launches New ASID Brand
ASID refreshed brand
At the close of 2022 Ox launched a refreshed brand for the Australasian Society for Infectious Diseases (ASID). Working with the ASID executive, Helen, Alison and Serena we delivered brand strategy, a new identity, website and collateral. As a community we are in debt to this brilliant group of infectious diseases specialists that go about their work with little fanfare. Thanks to the ASID board and executive for the opportunity and my collaborators, Lucy, Sarah, Vigasan and Wilson for their work.
Tell Your Story – Alexander McQueen
Alexander McQueen Exhibition
I’ve recently returned from holidays in Victoria. One particular highlight was the Alexander McQueen exhibition in Melbourne. One of the best exhibitions I’ve seen in a long time.
A common theme of McQueen’s work was that each collection was based upon a real, thoroughly researched story. One take-out for businesses would be that these relevant facts, and information, formed the basis for his unique creative expression.
So simply ask yourself, what’s the story of your business? Clearly defining and articulating this will help create unique communications that engage your people, your customers and prospects.
Also, a big hats off to the exhibition designers. Just terrific.
See it if you can.