Amour Apartments


Amour Apartments Caringbah is a proposed property development offering 1, 2 and 3 bedroom homes. In a highly competitive Sydney property market the challenge was to name and position the new development to sell apartments off-plan.

In trying to avoid, ‘same as usual’ real estate mantra, Ox focused on what made the location truly unique and compelling. Essentially ‘a rare combination of growth potential and affordability in a super location where the great outdoors meets city living’.

The result of this ‘best of both worlds’ would be that that buyers could simply ‘love their life’.  This became the tagline and the inspiration for the name ‘Amour’.

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Love Your Life

Brand Strategy
Brand Identity