In 2012 The Australian Computer Society (ACS) brand was jaded and was increasingly losing its relevance as the recognised Australian professional association of ICT. As CEO, the task was to turn the organisation around to be compelling to IT professionals, government and business.

Andrew quickly understood the challenges and articulated to the board and key stakeholders how a brand, developed properly as an integral part of the overall business strategy could be the driving force for the desired changes.

Andrew brought a robust process and his vast experience to develop a new brand and supporting collateral that was central to turning ACS into what it is today. 

The transformation is a remarkable outcome for any not-for-profit organisation, particularly today and made possible in part, by the depth of knowledge and hands-on practical understanding of Andrew on what constitutes effective brand development and management at the strategic and business level; he is highly recommended.

Alan Patterson,
Former ACS CEO


Aprés Vèlo
We recently contracted Ox Brand Consulting to facilitate, oversee and creatively manage the re-branding of the Aprés Vèlo business. Andrew made a concerted effort to thoroughly understand the market dynamics we operate within globally, and applied such insights to our business taking our primary and secondary objectives into account.

The outcomes were nothing less than outstanding on all fronts, creatively, logistically and commercially.

Andrew was passionate, committed and driven throughout the process and ensured on time delivery, whilst keeping us abreast of time lines throughout the duration of the project.

It’s re-assuring to see that Andrew has remained attentive and responsive to all follow up enquiries and insights we have directed his way.

I have no hesitation in recommending Ox to any business requiring rebranding/reengineering. 

Leonard Greis
CEO, Aprés Vèlo


Sydney Showground
I have worked with Andrew, principal of Ox Brand on a number of large branding projects. Andrew brings his unique process to get to the heart of an organization, quickly. The outcomes are two fold: Advice and strategy to encourage business growth and stability, and highly effective identity design and supporting creative.

Ox helped me bring a respected, iconic Australian brand, Sydney Showground, into the digital age by clarifying its brand positioning and rejuvenating its identity. Ox worked with my team to create a customer centric brand strategy and supporting values that were adopted by the whole staff.

I highly recommend Ox and look forward to working with them again in the future.

Maureen Ryan
Marketing Manager, Sydney Showground


Hodyl & Co
Andrew very quickly understood and reinforced the strategic essence of my brand and his creativity brought the differentiation of my brand to the fore in its visual identity and imagery. I would recommend Andrew to anyone seeking clear strategic brand guidance and first class design work.

Leanne Hodyl
Principal, Hodyl & Co


Radcliffe Waring
Ox – Bold, forthright, responsive, creative and witty. Andrew is a straight talker who draws on his impressive design pedigree, his extensive strategic know-how and combines it with pure creative thought. Great to work with.

Caroline Waring
Radcliffe Waring

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Brand Knowhow

Aprés Vèlo
Sydney Showground
Hodyl & Co
Radcliffe Waring