The Australian Computer Society (ACS) are the recognised guardian of the ICT profession. The ACS had to reposition itself to be relevant in a fast changing market. In 2012 the task was to rebrand the organisation in a way that retained its heritage, re-engaged with members and attracted new members.

Since rebranding and reshaping itself, ACS’s revenue has grown from approximately $11M to $27M with substantial recurring profits. Remarkable for a not-for-profit.

Ox continues to work with the ACS developing a special brand identity, video and collateral to celebrate its 50th year.

Ox also developed the name and positioning, identity and supporting collateral for the highly successful annual Reimagination summit – positioning ACS as pre-eminent voice in the digital future.

Most recently Ox articulated the ACS’s new business strategy through the ‘Empowerment’ advertising campaign.

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Inspiring success

Brand Strategy
Brand Identity