Lychee Tree Apartments

Lychee Tree Apartments Port Douglas offers 2-3 star accommodation to families and budget holidaymakers. Lychee Tree has recently undergone a refurbishment that will raise its offering to 4 stars. The challenge was to reflect the upgrade without alienating its traditional customer base. Competition in the area mostly uses what can be described as typical ‘Barrier Reef ‘ imagery. In creating a brand identity that would be both different and memorable the local Honeyeater bird was used to signal a tropical, friendly, holiday destination.

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Brand Identity
Communications