Andrew Smith is an award wining financial adviser. Ox helped position and launch his independent company. The task was to differentiate Andrew in a market that would see him compete with corporate, SME and individual financial advisers.
The brand strategy, brand identity and communications were developed based upon a simple question – ‘Have you turned your success into financial security?’ Andrew's focus is to ensure individuals reach their holy grail of financial security. This is captured in the brand positioning tag line – 'securing you success'.